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$100 million motorcycle production agreement announced

May 28, 2010
Filed under Features

S&T Motors, a Korean motorcycle manufacturer, and ATK, a U.S. motorcycle manufacturer, entered into a multi-year, $100 million contract, which will see S&T produce enough parts to manufacture 33,000 motorcycles, ranging in displacement from 250-680cc, the companies said in a press release.

These motorcycles will be sold and marketed under the ATK brand name in the U.S. market for the 2011-2014 model years. Starting in 2012, motorcycles will be assembled in Utah and should employ some 65 additional jobs into the state at peak production.

“This contract signifies that the world’s best motorcycle market has acknowledged the high technical skills, outstanding quality and the competitive price of S&T products,” Taekwon Kim, CEO of S&T Motors said in the joint press release.

Frank White, president of ATK, stated, “Our strategy is for ATK to be the second American brand in select Harley-Davidson dealerships. The prime focus of our initiative is to be a feeder brand to the V-twin dealers — similar to what Scion has been to Toyota.”

White adds Harley-Davidson Motor Co. does not endorse or support this joint venture. “Nevertheless, our new products fit the current Harley-Davidson dealer need and move to offer both the dealer, and more importantly, the retail customer, a complete staircase of V-twin based products, which only acts to complement the current Harley-Davidson product line-up.”

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