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Alpinestars and Yamaha join to create collection

July 20, 2010
Filed under Features

Alpinestars and Yamaha Motor Corp., USA have joined to produce a new apparel collection available at authorized Yamaha dealerships, according to a press release from Yamaha.

The Alpinestars Yamaha Collection (AYC) features Alpinestars styles with new designs. The first edition of the collection, including leather and textile jackets, off- and on-road riding boots, gloves, protection pieces and performance undergarments, will debut this fall.

“Yamaha is very proud to have entered into this long-term strategic partnership with Alpinestars,” Bret Snider, division manager of Yamaha’s customer support group, stated in the release. “The collaborative effort of Alpinestars and Yamaha has resulted in a collection that features exciting new designs that will certainly appeal to customers of all powersports brands. I am confident that these items will provide a significant boost in sales for our Yamaha dealers, single-line and multi-line alike.”


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