BMW’s first-half sales eclipse 50,000 units
July 23, 2010
Filed under Features
BMW’s string of worldwide motorcycle sale increases reached six months in June. BMW’s worldwide bike sales totaled 11,584 units in June, a 23 percent improvement over the year-ago month.
For its fiscal first half, BMW has sold more than 57,000 units, a retail growth of more than 21 percent compared to the first half of 2009. The company did not release statistics on North American sales.
BMW’s bestseller was its long-distance enduro, the R 1200 GS.
The company also continues to see positive results from its first supersport bike, the S 1000 RR. BMW said it delivered more than 6,400 of these models in its fiscal first half and says it’s the second-best seller among 1000cc sport bikes.
To aid future sales, BMW recently unveiled two new touring bikes, the K 1600 GT and the K 1600 GTL.