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Adventure touring business comes under new management

January 4, 2011
Filed under Features

An off-road adventure touring and race provider has come under new management.

Wide Open Excursions, which has provided such services since 1997, has been purchased by its management team. Partners R. Brent Fenimore, Robert Smith and Fred Blum acquired the company from Christian Hammarskjöld, who will retain ownership of Wide Open Holdings that owns the Wide Open brand name.

Wide Open Excursions will maintain its operations in Ensenada, Mexico, and is expanding its operations in Cabo San Lucas with a new office and mechanical facility to be completed in February, the company said in a press release.

Expansion plans in the U.S. include cooperative agreements with independent off-road adventure companies in Florida, Pennsylvania and Utah this year with international expansion plans slated for the first quarter of 2012. Nevada operations were launched to provide the same off-road driving experiences under a similar arrangement last year.

Fenimore, who has been Wide Open Excursions’ managing director for the past two years, will now fill the role of vice president and managing director. Smith, a former consultant with the company, will now fill the role of vice president of sales and marketing; and Blum, Smith’s long-time business partner, will be the vice president of business development.

“We are looking forward to making Wide Open Excursions more accessible to enthusiasts and want to expand our off-road adventure tour offerings and driving experiences to a much broader audience all over the country while we improve upon our already-successful tour and race operations in Mexico,” Fenimore said in a press release.

Since 1997, Wide Open Excursions has provided more than 16,000 guests and corporate clients with adventure opportunities.

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