Polaris acquires Indian Motorcycle
April 20, 2011
Filed under Features
MINNEAPOLIS — Polaris Industries Inc. on Tuesday announced the acquisition of Indian Motorcycle. The business was acquired from Indian Motorcycle Limited, a company advised by Stellican Limited and Novator Partners LLP, U.K. Private Equity firms. Terms of the transaction were not disclosed.
“We are excited to be part of the revitalization of a quintessentially American brand,” Scott Wine, CEO of Polaris, said in a release. “Indian built America’s first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known.”
With this acquisition, Polaris adds one of motorcycling’s legendary brands to its stable of Victory cruiser and touring bikes. Indian will operate as an autonomous business unit, the company said.
“We are delighted to have reached an agreement with Polaris. Polaris will utilize its well-known strengths in engineering, manufacturing, and distribution to complete the mission we undertook upon re-launching the brand in 2006: harness the enormous potential of the Indian brand,” Stephen Julius, chairman of Indian and managing director of Stellican, said in the release. “Polaris is the most logical owner of Indian Motorcycle. Indian’s heritage brand will allow Polaris to aggressively compete across an expanded spectrum of the motorcycle market.”
Novator Partners LLP is a London-based alternative investment firm founded and led by the investor Thor Bjorgolfsson.
“After a troubled past, our goal was to bring the legendary Indian bikes back on the roads,” Bjorgolfsson said. “The initial phase of that project is done and now our great partners at Polaris will carry on the work to realize the full potential of this classic American brand.”
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