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May 2, 2011 – PWC Digest

May 9, 2011
Filed under Features

BRP launches Ultimate Playground

Following right on the heels of the announcement of the iControl Demo Tour, BRP is now unveiling the Ultimate Playground Demo Tour. Multiple stops are on the schedule, starting in Phoenix last month. At tour stops consumers will be able to see the entire BRP product line, including Sea-Doo watercraft and boats, Can-Am all-terrain and side-by-side vehicles as well as the unique Can-Am roadsters, Evinrude outboard engines, and even Ski-Doo snowmobiles.
“Customers have been asking for a place where they can see all the BRP products at one time and use the units under the conditions they were meant to be enjoyed,” explained Yves Leduc, vice-president and general manager for the North America division. “Those who take time out of their busy schedules or travel long distances expect more. We deliver that.”
In addition to the Phoenix stop which took place April 8-10, the tour visited Irvine, Calif., April 22-23, and has planned stops in Quebec City July 22-24, and Lake St. Clair, Mich., Sept. 23-25. Other stops are also planned. For more info on this “try everything we make” tour, check out brpultimateplayground.com.

Yamaha Releases iPhone/iPad App

Yamaha WaterCraft Group has jumped into the ever-growing iPad/iPhone pool with a WaveRunner-themed “app,” available in the Apple App Store. The free app promises to give consumers the inside track to “virtually everything there is to know about Yamaha’s WaveRunners and boats through a rich media and interactive experience that is optimized for their device.”
Users can view the entire WaveRunner and boat lines, in all possible color combinations, check out the individual product features, compare to other brands, learn about innovations and technologies used in the craft, and peruse a library of high-quality videos. Users can also sign up for alerts on their mobile device, hook up with Yamaha on both Facebook and Twitter, view the latest promotional offers and share everything with their friends via social media applications.
“Mobile and tablet devices present the ideal platform to showcase our products in a fun and engaging way that connects with today’s consumer,” said Bryan Seti, national marketing manager for Yamaha’s WaterCraft Group, on the decision to produce the app. “We look forward to keeping this app updated with the latest information, videos and new features to enrich the experience even further.” PSB

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