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Harley-Davidson retail sales up 12-15% in May/June, analyst says

June 14, 2012
Filed under Features, News

Dealer checks by Wells Fargo Securities analyst Tim Conder show Harley-Davidson retail sales to be up 12-15 percent in the May/early June period, compared to the same period a year ago. The figure represents an increase from the 6.5 percent second-quarter estimate provided by Wells Fargo Securities, Conder reports in a research note provided to Powersports Business.

“The majority of our dealers also indicated that early activity in June is strong and up versus prior years. Dealer inventories overall are at comfortable levels with tightness in certain SKUs,” Conder reports.

Conder adds that “U.S. dealer inventory levels are at their lowest level in at least five years; U.S. dealers have increasingly voiced concerns (since October 2009) that reduced inventories have/will result in missed sales; pricing on used Harley-Davidsons has increased since late 2009 and stabilized in the second half of 2011; and the price gap between new and 1-2 year-old used bikes is appropriate, resulting in consumers opting for new (new exceeded used sales beginning in Q4 2011).”

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