BMW’s U.S. bike sales up 44 percent in November
January 16, 2013
Filed under Features
BMW Motorrad USA reported sales of 777 motorcycles in November, an increase of 43.6 percent from a total of 541 motorcycles sold in November 2011. Year-to-date, BMW Motorrad is up 15.1 percent on sales of 11,139 compared to 9,674 sold in the first eleven months of 2011.
In November, the best performing models included the newly introduced maxi scooters, with impressive first full-month sales of 163 units. Rarely has a new product in a completely new market segment performed so well in Q4, company officials said. Additionally, the S 1000 RR sales nearly tripled to 129 units, and the F 800 GS is up 40 percent to 60 units.