Saddlemen ramps up marketing department
Rancho Dominguez, Calif.-based Saddlemen announced two additions to its marketing department. Anja O’Kane has joined Saddlemen as sales and marketing coordinator, and Joanna Kaczmarek has been appointed as lead for events, media affairs and dealer development.
“Saddlemen is excited to have Anja and Joanna on board. These two will be a vital asset in promoting the Saddlemen brand,” CEO David Echert said.
O’Kane, originally from Germany, brings a strong foundation in business and foreign languages. She will focus on increasing brand awareness within the motorsports industry, as well as assist in dealer development. O’Kane is also a motorcycle enthusiast.
Kaczmarek brings an extensive resume in the motorsports industry, which includes acting as the production and sales manager at Parts Magazine and as marketing coordinator for KTM North America. Kaczmarek will manage PR, events and social media, and assist the marketing team. Kaczmarek is a two-time AMA National Hare & Hound Champion.