Yamaha shifts ad duties to GearShift Inc.
March 12, 2014
Filed under Features
GearShift Advertising has been awarded the Yamaha Motorsports U.S.A. national advertising account after a three-month review.
Yamaha general manager of communications Bob Starr and Mark Rosenberg of Rosenberg Consulting Group managed the review process. Yamaha was seeking an agency that met four major objectives, explained Starr: “Improved efficiencies, a much greater emphasis on one-to-one digital, a strong focus on ROI and a deep understanding and passion for the Yamaha and Star brands. GearShift just nailed it.”
“We are thrilled and humbled to have been chosen as Yamaha’s agency of record,” said GearShift president Thomas Blinn. “It was a very competitive review process involving a number of highly qualified and talented agencies, so the win is particularly satisfying. We’re looking forward to building engagement and sales for Yamaha Motorcycles, ATVs and side-by-sides, Star Motorcycles, as well as other related products and services.”
GearShift partnered with digital agency ymarketing for its media expertise. Norm Tribe, GearShift digital creative director commented, “ymarketing played an important role in helping us shore up our digital media needs and win the Yamaha account.”