TV show turns to industry companies
When the television show “Extra” wanted to make a difference in the life of a deserving U.S. Army veteran, the show reached out to Discover Today’s Motorcycling to help make it happen.
DTM worked with American Honda Motor Co., Inc., Alpinestars and Shoei Safety Helmet Corp., for an episode that the producers at “Extra” promised “to give one deserving veteran a life-changing surprise that he will never forget!”
“Extra” called it “Pranksgiving,” and the crew enlisted the help of Michelle Obama, actor Michael Weatherly of the CBS drama “NCIS,” show host Mario Lopez and others to give Army Sergeant Jonathan Arneson an experience that “left the brave veteran speechless and in tears.”
“Extra” averages more than 2.1 million viewers per telecast. It is now ranked No. 3 among news/magazine shows in overnight markets.
