Major retailer takes stand against online pricing
January 24, 2012
Filed under News
Target Corp. is standing up against online discounters, asking its vendors to offer the retail giant special products for its stores or match online rivals’ prices, according to a story in The Wall Street Journal.
Target sent a letter to its vendors last week, asking them to help the company avoid “showrooming,” where customers use the brick and mortar store to view a product before ordering it online from an Internet-only retailer, usually at a lower price.
To read The Wall Street Journal’s full article, click here.