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LeoVince expands brand offerings with partnership program

August 2, 2012
Filed under News

LeoVince USA is adding to its catalog of brands by welcoming the BMC filter line and the Dion Device brake lever protector into is new partnership program.

With the new program, LeoVince will partner with brands that offer “the same dedication to quality, durability and performance as the family of LeoVince products,” according to a LeoVince release.

LeoVince USA executive vice president Tim Calhoun says his company will offer the widest and deepest selection of Italian-built BMC products, and the company will include a BMC filter in its Track-Pack performance package. LeoVince also added Dion Device, a brake lever guard designed to protect the brake lever, especially when two bikes come together on a racetrack. The guards are designed to save lives and are used by LeoVince’s Red Bull RoadRace Factory team.

“We have no desire to become a large-box distributor shuffling commodity items,” Calhoun explained. “Rather, we feel there is a definitive void in the market for a company to offer a limited range of exceptional performance brands that are sold and serviced with expertise. It has always been our mission to make transactions with our dealer network as easy as possible and to offer riders the technical expertise and quality support they deserve on premium products as we’ve done with LeoVince products.”

LeoVince showcased the new partnership products at last weekend’s Red Bull U.S. Grand Prix at Laguna Seca.

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