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Indian to crank up promotions at NYC IMS

Indian-1301

January 17, 2013
Filed under News

News release

Indian Motorcycle, the original American motorcycle company, announced its power-packed weekend schedule for this week’s International Motorcycle Show in New York City, taking place Jan. 18-20 at the Jacob K. Javits Convention Center.

Executives from Indian Motorcycle and parent company Polaris Industries will be on-hand throughout the event to engage with motorcycling enthusiasts as the company showcases the entire lineup of 2013 Indian Motorcycle models, including the recently introduced Indian Chief Vintage Final Edition. The stunning new bike is a collectible, limited edition model commemorating the end of one era for the legendary brand and the beginning of the Spirit Lake, Iowa, era under the stewardship of Polaris Industries.

Must-See: Indian Summit Press Conference – Friday, January 18, 4:30 p.m.

Motorcycling fans throughout the New York Tri-State area are cordially invited to take part in the must-see event of show — the “Indian Summit” press conference featuring celebrity panelist Mike Wolfe (pictured) of Antique Archeology and the HISTORY Channel’s “American Pickers” series.

Wolfe and top executives from Indian Motorcycle will inform and entertain motorcycle fans and members of the press about everything from Mike’s favorite picks to the company’s exciting plans for the upcoming launch of the all-new Indian Motorcycle — one of the most anticipated and historic events in motorcycling history.

The press conference takes place at 4:30 p.m. at The Podium venue on the show floor, and is free and open to anyone attending the show. Mike Wolfe will also be pressing the flesh and signing autographs at the “Indian Motorcycle Experience” exhibit on the show floor following the Indian Summit on Friday and from noon to 1:00 p.m. on Saturday.

Must Experience: “Indian Motorcycle Experience”

The all-new “Indian Motorcycle Experience” exhibit highlights the brand’s many historic milestones and achievements and features a collection of rarely seen vintage motorcycles and military vehicles, including an exact replica of the Floyd Emde Indian “Big Base” Scout that rode to a dominating victory in the Daytona 200 beach race in 1948. Also on-hand will be the 1935 Indian Chief fully restored by Mike Wolfe and recently featured on “American Pickers.” The display also features a sound booth where attendees can experience firsthand the awe-inspiring sound and power of the upcoming, completely redesigned Indian Motorcycle engine.

Must Hear: Firing up the Munro Special (and the crowd)

Making a very rare appearance on the East Coast, the Indian Motorcycle exhibit will prominently feature the original Burt Munro 1920 Indian Scout (the Munro Special) that broke the under-1000cc land-speed record in 1967 at the Bonneville Salt Flats as famously portrayed in the movie “The World’s Fastest Indian.” Show attendees and members of the press won’t want to miss the opportunity to stop by and listen as the Munro Special — perhaps the most famous and most valuable motorcycle in industry history — is fired up to a deafening roar at the following times throughout the weekend:

–             Friday at 2:00 p.m.

–             Saturday at 10:30 a.m., 12:00 noon, 2:30 p.m., 5:00 p.m.

–             Sunday at 10:30 a.m., 12:00 noon, 2:00 p.m.

“We’ve got something for everyone this weekend at IMS-New York, and show attendees will definitely want to take part in the Indian Summit press conference and consumer event on Friday to learn more about what’s coming down the road as we prepare to re-launch the original American motorcycle brand,” said Polaris Vice President of Motorcycles Steve Menneto. “Our team is chartered with capturing the heart and soul of a legendary 112-year old motorcycle brand and then forging that essence into the industry’s most stunning new motorcycle line, and we are well on our way to achieving that goal. Everyone who loves motorcycles and respects the heritage of Indian Motorcycle should plan to participate in this event to learn more about our progress and plans. I’m confident they’ll walk away from that event knowing that choice in the heavyweight category is just over the horizon.”

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