Oxford Products USA goes dealer direct, separates from D2M
News Release
Oxford Products USA Inc. (OPUSA) announces that effective immediately they are expanding their dealer direct network and have separated from D2M to focus on dealer direct sales and service.
OPUSA, a subsidiary of Oxford Products Ltd. opened in late 2012 and hired D2M to provide sales management.
“D2M provides an online platform for dealers to engage with vendors, which we thought would be beneficial for our launch into the US market. However, it’s also important for us to have strong representation on the ground and our dealer direct expansion will be driven by a network of sales reps providing regular contact that is vital to our dealers. Our goal going forward is to emulate our parent company and provide dealer direct sales focused on the select brands we work with. We currently have a great selection of products that will continue to grow and we’ll be looking at many other opportunities to grow OPUSA’s business in the US market,” said OPUSA President, Eric McFarlane adding “We’ve had a fantastic reaction to our current products in the US market and want to build on that early success as we get ready to increase our range of products that will be launched at the AIMExpo in Orlando this fall.”
D2M will officially conclude its role with Oxford Products USA Inc. by Oct 10th, 2014.
In the UK, Oxford Products Ltd has been a primary source for leading brands like Alpinestars and HJC for many years. They export their own products to more than 60 countries worldwide and have been in the powersports industry for over 40 years. The company’s growing product range encompasses the full spectrum of aftermarket accessories for cyclists and motorcyclists, including locks, luggage, electronics, clothing, safety and styling products. Current Oxford Products Ltd President Andrew Hammond grew up in the business his father started in 1973 and for the last 15 years under his direction has seen the business double in size every five years. OPUSA President Eric McFarlane, a former factory Yamaha rider who raced for many years in Europe, including the famed Isle of Man, has been active in the industry for over 30 years with aftermarket and O.E. brands. Oxford currently sponsors Moto GP rider Bradley Smith and many other riders in Europe and look forward to providing support to dealers and riders in the US market.
