CycleTrader.com promotes Bouma, Billups to VP
News release
CycleTrader.com, the leading online marketplace serving the powersports industry, announces the promotion of Paige Bouma and Phillip Billups. During their tenure as general manager and director of product development, Bouma and Billups have been instrumental in the continued growth of the company since 2007. The duo was recently promoted to vice president roles within their respective departments.
Bouma served as national sales manager and general manager for CycleTrader.com. During her tenure she created the industry’s first online co-op program and more recently played a key role in the launch of CycleTrader’s mobile products. Bouma was also the driving force in establishing CycleTrader.com as title sponsor for Rock River Powersports’ pro supercross and motocross team, elevating the site’s profile with industry enthusiasts.
Bouma, vice president of Cycle Trader, remarked, “Being part of CycleTrader.com’s race team through its first year has been an exciting journey! We are looking forward to 2015 as we continue to promote CycleTrader to our enthusiasts and dealer markets as we strengthen our brands and increase our dealer leads.”
Billups, vice president of Product, has been influential in the steady growth of CycleTrader.com’s website traffic across its multiple platforms — desktop, mobile, tablet and apps. His efforts to keep the site in alignment with new and upcoming technology has led to the continued development of products and services that help dealerships interact with buyers and generate more leads and potential sales.
“We strive to make CycleTrader.com the go-to site for motorcycles, ATVs, PWCs and snowmobiles. Connecting buyers and sellers is our ultimate goal,” Billups explained. “To achieve this we will continue to format our sites with responsive designs that work on any device or platform our consumers choose to use.”
Bouma and Billups enjoy the powersports lifestyle outside of the office. Bouma and her family are avid motocross riders and fans and they spend most of their weekends at the racetrack. Billups is a Harley-Davidson owner and loves to customize and tweak his bike in his spare time.
