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Video SEO brings additional traffic to dealer websites

News release

Urbandale, Iowa-based Flick Fusion [on Monday] introduced VidMagnet, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to dealer websites.

When a dealership sells a vehicle featured in an inventory video, normally that video is removed from the Internet. With VidMagnet, the video stays on the Internet indefinitely and re-directs car shoppers to a page on the dealer’s website that showcases current inventory.

VidMagnet suggests videos of similar makes and models to the car shopper based on original search terms. VidMagnet is designed to greatly increase the overall reach, number of views and click-through rates to auto dealer websites.

“Over time, VidMagnet exponentially expands a dealership’s presence on the Internet,” said Brian Cox, President and CEO of Flick Fusion Video Marketing. “The more videos a dealership has on YouTube, the more search results they appear in, the more views they get, the more visitors they draw to their website and convert into leads. Video is a proven driver of consumer traffic to dealer websites.”

Normally when a car shopper clicks on an inventory video and the vehicle has already been sold, an error message is displayed such as “That link is no longer valid,” or “That vehicle no longer found.” VidMagnet eliminates these negative messages that can drive potential customers away. Instead, VidMagnet displays a message that encourages shoppers to view inventory videos of similar makes and models.

Auto dealers that incorporate VidMagnet into their inventory video marketing strategy will benefit from the following:

  • All sold inventory videos are left on the Internet, continuing to leverage VSEO results
  • Increases referrals from YouTube as car shoppers search for inventory, view videos and click on links that take them directly to a dealer’s website
  • More video search engine results improve a dealership’s website organic search engine rankings
  • Over time, VidMagnet exponentially expands a dealership’s presence on the Internet, re-directing greater numbers of car shoppers to their website
  • Increases the number of web site visitors, leads and conversion rates
  • Engages visitors by suggesting videos targeted to their specific interests

· A dealership can still be found even if they don’t have a specific make and model in stock that was searched for by a local car shopper

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