BRP to Take Over Dealer Network in Europe
June 15, 2006
Filed under Uncategorized
Montreal-based Bombardier Recreational Products Inc. (BRP) plans to establish direct commercial operations in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom and Ireland following the sale of former distributor Jets Marivent.
The shareholders of Jets Marivent have agreed to sell the company to an affiliate of privately owned BRP. BRP will distribute its powersports and marine products directly through its own dealer network in the aforementioned countries beginning October 1. Until that date, BRP products will continue to be supported by Jets Marivent.
BRP officials say the forthcoming move constitutes the second phase of the company’s European growth strategy. The company established its own dealer network in France in 2005, and operates networks in Canada, the United States, Australia, New Zealand, Brazil, Japan and Scandinavia.
BRP has been present in Europe for over 30 years, with manufacturing facilities in Austria (BRP-Rotax) and in Finland (BRP-Finland). Jets Marivent has specialized in recreational products since 1988, and has been dedicated to the import and distribution of BRP recreational product since 1993. Today, Jets Marivent is present in 14 European countries and has a wide network of almost 700 licensed dealers. The firm is headquartered in Barcelona, Spain, and has offices in Madrid, Holland, Great Britain and Germany.
“Along with our dealers and business partners, we built this business from the ground up, starting out with only two models of Sea-Doo personal watercraft in Spain over 10 years ago, ” said Oliver Frols, founder and president of Jets Marivent. “This would not have been possible without the experience and business support of our dealers, and BRP’s excellent product innovation and continuous support.”
“Over time, we firmly believe that this decision will provide significant benefits to dealers and consumers in these markets, including increased efficiency in customer service and logistics support as well as branding, product positioning and market responsiveness,” said Michel Hade, vice-president and general manager, BRP International Sales and Marketing.